As powerful as it may seem, Google Analytics is an incomplete tool that overwhelm the user with irrelevant information and adds to the confusion of "Good" SEO (Search Engine Optimization) practice. Google has taking control over the internet to the amount that it now dictates a list of irrelevant rules that not even its own site follow. The Entire SOE myth is purely created to ultimately push users toward a pay per click service. Google has ruined the internet for the rest of us! if you do not pay Google they will not show your results! I simply gave it 2 stars because it is a free tool even though it is as useful as a picture of a glass of water to a thirsty person! Thanks but no thanks Google Analytics...